The New Era of Digital Marketing: Why Social Media and Video Are Redefining Search
Someone can search for a recipe on TikTok, compare products through YouTube videos, discover a restaurant on Instagram, or look at other users’ experiences before making a decision.
Google AI Mode: How Artificial Intelligence Is Transforming Search
Unlike traditional search, users can now ask extensive questions and conduct complex queries without having to compare dozens of results.
The Rise of Video on LinkedIn: Why Creators Are Gaining Relevance in B2B
LinkedIn is evolving in a context where video consumption, content creation, and digital advertising continue to grow.
Pippit and Agent Mode: How AI Video Creation Works
Pippit’s Agent Mode introduces a new approach to audiovisual production based on artificial intelligence. Users provide instructions and reference materials, and the platform uses that information to generate different video proposals.
LinkedIn Bets on Video and Creators: What It Means for Brands and Advertisers
The integration of individual creators expands the market for native advertising, allowing companies, media organizations, and professionals to participate in specialized content ecosystems.