Nike Tech and the Maduro Effect: What an Unplanned Viral Phenomenon Teaches Us About Brands
Within hours, searches for the product, social media posts, and “total look” videos skyrocketed, turning Nike Tech into an unexpected cultural and commercial phenomenon.
Labubu and Pop Mart: What Marketing Can Learn From Their Global Phenomenon
Labubu’s marketing provides a useful case for analyzing how identity, scarcity, collecting, content, and community can work together to increase a product’s perceived value.