OpenAI Ads Manager Beta: How Advertising in ChatGPT Works
OpenAI Ads Manager Beta allows businesses to create, manage, and measure advertising campaigns in ChatGPT. Explore how it works, what it measures, and what advertisers should consider.
TikTok Academy: What You Can Learn for Free About Ads and Content
TikTok Academy offers free courses on creativity, campaigns, advertising, policies, and measurement. Learn what you can study, how to organize your training, and why these courses should not be confused with professional certification.
How Artificial Intelligence Is Changing Advertising Investment
Artificial intelligence is automating audience targeting, bidding, budget allocation, creative development, and advertising measurement. However, an effective campaign still requires clear objectives, reliable data, and strategic oversight.
LinkedIn Bets on Video and Creators: What It Means for Brands and Advertisers
The integration of individual creators expands the market for native advertising, allowing companies, media organizations, and professionals to participate in specialized content ecosystems.