{"id":1898,"date":"2026-09-09T14:58:39","date_gmt":"2026-09-09T19:58:39","guid":{"rendered":"https:\/\/marcochile.com\/?page_id=1898"},"modified":"2026-09-24T10:17:41","modified_gmt":"2026-09-24T15:17:41","slug":"brief-e-commerce","status":"publish","type":"page","link":"https:\/\/marcochile.com\/en\/brief-e-commerce\/","title":{"rendered":"Brief E-Commerce"},"content":{"rendered":"\n<!-- MARCO CHILE \u00b7 BRIEF E-COMMERCE \u00b7 GUTENBERG V3 VISUAL -->\n\n<style>\n\/* Limpieza exclusiva de esta p\u00e1gina (WordPress page ID 1898) *\/\nbody.page-id-1898 .site-header,\nbody.page-id-1898 header.site-header,\nbody.page-id-1898 .site-title,\nbody.page-id-1898 .entry-header,\nbody.page-id-1898 .wp-block-post-title,\nbody.page-id-1898 .site-footer,\nbody.page-id-1898 footer.site-footer{display:none!important;}\nbody.page-id-1898 .entry-content,\nbody.page-id-1898 .wp-block-post-content,\nbody.page-id-1898 main,\nbody.page-id-1898 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.card{max-width:100%;padding:32px}}\n@media(max-width:680px){#mc-brief .mc-logo{height:64px;max-width:82vw;margin-bottom:-6px}#mc-brief .mc-shell{padding:24px 14px 42px}#mc-brief .card{padding:20px;border-radius:18px}#mc-brief .grid-2{grid-template-columns:1fr}#mc-brief .nav{flex-wrap:wrap}#mc-brief .btn-primary,#mc-brief .btn-secondary{width:100%}#mc-brief h1{font-size:38px}#mc-brief h2{font-size:28px}}\n<\/style>\n\n<div id=\"mc-brief\">\n  <div class=\"mc-shell\">\n\n  <div class=\"mc-brandbar\">\n    <a class=\"mc-wordmark\" href=\"\/\" aria-label=\"Marco Chile \u2014 Inicio\"><img decoding=\"async\" class=\"mc-logo\" src=\"https:\/\/marcochile.com\/wp-content\/uploads\/2026\/09\/marco-antonio-chile-comunicacion-audiovisual-header.webp\" alt=\"Marco Antonio Chile\"><\/a>\n  <\/div>\n\n  <header class=\"header\">\n    <div class=\"eyebrow\">Proyecto digital \u00b7 E-commerce<\/div>\n    <h1>Brief de Proyecto E-commerce<\/h1>\n    <p class=\"lead\">Este brief me ayudar\u00e1 a entender tu marca, cat\u00e1logo, operaci\u00f3n y objetivos para definir una propuesta web alineada con la forma en que realmente necesitas vender online.<\/p><p class=\"meta-note\">No necesitas tener todas las respuestas resueltas. Si alg\u00fan punto todav\u00eda est\u00e1 en definici\u00f3n, ind\u00edcalo con tranquilidad: tambi\u00e9n forma parte del diagn\u00f3stico.<\/p>\n  <\/header>\n\n  <div class=\"progress-wrap\" id=\"progressWrap\">\n    <div class=\"progress-meta\"><span id=\"stepText\">Secci\u00f3n 1 de 12<\/span><span id=\"percentText\">8%<\/span><\/div>\n    <div class=\"progress\"><div class=\"progress-bar\" id=\"progressBar\"><\/div><\/div><div class=\"autosave\"><span class=\"autosave-dot\"><\/span><span>Tu avance se guarda autom\u00e1ticamente en este dispositivo.<\/span><\/div>\n  <\/div>\n\n  <form id=\"briefForm\" class=\"card\">\n\n    <section class=\"step active\" data-title=\"Tu marca\">\n      <div class=\"step-kicker\">01 \/ 12<\/div>\n      <h2>Tu marca<\/h2>\n      <p class=\"step-intro\">Empecemos por conocer el negocio, su momento actual y el contexto del lanzamiento.<\/p><div class=\"section-note\">Estas respuestas no definen todav\u00eda el alcance final ni el precio. Sirven para construir una propuesta ajustada al proyecto.<\/div>\n      <div class=\"field\"><label class=\"req\">Nombre de la marca<\/label><input type=\"text\" name=\"marca\" required=\"\"><\/div>\n      <div class=\"field\"><label class=\"req\">Nombre y apellido de contacto<\/label><input type=\"text\" name=\"contacto\" required=\"\"><\/div>\n      <div class=\"field\"><label class=\"req\">Correo electr\u00f3nico<\/label><input type=\"email\" name=\"email\" required=\"\"><\/div>\n      <div class=\"field\"><label>Instagram o redes sociales<\/label><input type=\"url\" name=\"redes\" placeholder=\"https:\/\/instagram.com\/...\"><\/div>\n      <div class=\"field\"><label>\u00bfEn qu\u00e9 etapa est\u00e1 la marca?<\/label>\n        <div class=\"options\">\n          <label class=\"option\"><input type=\"radio\" name=\"etapa\" value=\"Ya est\u00e1 vendiendo\">Ya est\u00e1 vendiendo<\/label>\n          <label class=\"option\"><input type=\"radio\" name=\"etapa\" value=\"Pr\u00f3xima a lanzar\">Pr\u00f3xima a lanzar<\/label>\n          <label class=\"option\"><input type=\"radio\" name=\"etapa\" value=\"En definici\u00f3n\">Todav\u00eda est\u00e1 en definici\u00f3n<\/label>\n        <\/div>\n      <\/div>\n      <div class=\"field\"><label>Cu\u00e9ntame brevemente sobre la marca<\/label><textarea name=\"historia\" placeholder=\"Historia, concepto, propuesta, inspiraci\u00f3n...\"><\/textarea><\/div>\n      <div class=\"field\"><label>Fecha estimada de lanzamiento<\/label><input type=\"text\" name=\"fecha_lanzamiento\" placeholder=\"Ej. finales de octubre de 2026\"><\/div><div class=\"field\"><label>\u00bfYa tienes dominio y hosting?<\/label><select name=\"dominio_hosting\"><option value=\"\">Selecciona una opci\u00f3n<\/option><option>S\u00ed, ambos<\/option><option>Solo dominio<\/option><option>Solo hosting<\/option><option>Todav\u00eda no<\/option><option>No estoy segura<\/option><\/select><\/div>\n    <\/section>\n\n    <section class=\"step\" data-title=\"Clientes y mercado\">\n      <div class=\"step-kicker\">02 \/ 12<\/div>\n      <h2>Clientes y mercado<\/h2>\n      <p class=\"step-intro\">Esto ayudar\u00e1 a orientar dise\u00f1o, comunicaci\u00f3n y experiencia de compra.<\/p>\n      <div class=\"field\"><label>\u00bfA qu\u00e9 tipo de cliente quieres llegar?<\/label><textarea name=\"cliente_objetivo\" placeholder=\"Edad, estilo de vida, preferencias, poder adquisitivo, etc.\"><\/textarea><\/div>\n      <div class=\"field\"><label>\u00bfD\u00f3nde vender\u00e1s inicialmente?<\/label>\n        <div class=\"options\">\n          <label class=\"option\"><input type=\"checkbox\" name=\"mercado\" value=\"Guayaquil\">Guayaquil<\/label>\n          <label class=\"option\"><input type=\"checkbox\" name=\"mercado\" value=\"Ecuador\">Todo Ecuador<\/label>\n          <label class=\"option\"><input type=\"checkbox\" name=\"mercado\" value=\"Internacional\" id=\"internationalChk\">Internacional<\/label>\n        <\/div>\n        <div class=\"conditional\" id=\"internationalBox\"><label>\u00bfQu\u00e9 pa\u00edses o regiones tienes en mente?<\/label><input type=\"text\" name=\"paises\"><\/div>\n      <\/div>\n      <div class=\"field\"><label>\u00bfQu\u00e9 diferencia a tu marca de otras tiendas de bikinis?<\/label><textarea name=\"diferenciador\"><\/textarea><\/div>\n    <\/section>\n\n    <section class=\"step\" data-title=\"Cat\u00e1logo\">\n      <div class=\"step-kicker\">03 \/ 12<\/div>\n      <h2>Productos y cat\u00e1logo<\/h2>\n      <p class=\"step-intro\">Necesitamos dimensionar la complejidad real de la tienda.<\/p>\n      <div class=\"field\"><label>\u00bfCon cu\u00e1ntos productos aproximadamente quieres lanzar?<\/label>\n        <select name=\"cantidad_productos\"><option value=\"\">Selecciona una opci\u00f3n<\/option><option>1\u201310<\/option><option>11\u201325<\/option><option>26\u201350<\/option><option>M\u00e1s de 50<\/option><option>Todav\u00eda no est\u00e1 definido<\/option><\/select>\n      <\/div>\n      <div class=\"field\"><label>\u00bfLos productos tendr\u00e1n variantes?<\/label>\n        <div class=\"options\">\n          <label class=\"option\"><input type=\"checkbox\" name=\"variantes\" value=\"Tallas\">Tallas<\/label>\n          <label class=\"option\"><input type=\"checkbox\" name=\"variantes\" value=\"Colores\">Colores<\/label>\n          <label class=\"option\"><input type=\"checkbox\" name=\"variantes\" value=\"Copa\">Copa<\/label>\n          <label class=\"option\"><input type=\"checkbox\" name=\"variantes\" value=\"Otros\">Otras<\/label>\n        <\/div>\n      <\/div>\n      <div class=\"field\"><label>\u00bfTendr\u00e1s categor\u00edas o colecciones?<\/label><textarea name=\"categorias\" placeholder=\"Ej. bikinis, enterizos, colecci\u00f3n verano, accesorios...\"><\/textarea><\/div>\n      <div class=\"field\"><label>\u00bfYa tienes definidos precios, stock y c\u00f3digos\/SKU?<\/label>\n        <select name=\"datos_catalogo\"><option value=\"\">Selecciona una opci\u00f3n<\/option><option>S\u00ed, todo<\/option><option>Parcialmente<\/option><option>Todav\u00eda no<\/option><\/select>\n      <\/div>\n      <div class=\"field\"><label>\u00bfQui\u00e9n cargar\u00e1 los productos inicialmente?<\/label><select name=\"carga_productos\"><option value=\"\">Selecciona una opci\u00f3n<\/option><option>Quiero que Marco Chile los cargue<\/option><option>Los cargar\u00e9 yo \/ mi equipo<\/option><option>No lo he definido<\/option><\/select><\/div>\n    <\/section>\n\n    <section class=\"step\" data-title=\"Identidad visual\">\n      <div class=\"step-kicker\">04 \/ 12<\/div>\n      <h2>Identidad visual<\/h2>\n      <p class=\"step-intro\">Para definir cu\u00e1nto trabajo de dise\u00f1o y direcci\u00f3n visual requiere el proyecto.<\/p>\n      <div class=\"field\"><label>\u00bfLa marca ya tiene identidad visual?<\/label><select name=\"identidad\"><option value=\"\">Selecciona una opci\u00f3n<\/option><option>S\u00ed, completa<\/option><option>Logo y colores<\/option><option>Solo logo<\/option><option>Todav\u00eda no<\/option><\/select><\/div>\n      <div class=\"field\"><label>\u00bfTienes fotograf\u00edas profesionales de los productos?<\/label><select name=\"fotos\" id=\"photosSelect\"><option value=\"\">Selecciona una opci\u00f3n<\/option><option value=\"Si\">S\u00ed<\/option><option value=\"Parcial\">Solo algunas<\/option><option value=\"No\">No<\/option><\/select>\n        <div class=\"conditional\" id=\"contentBox\"><label>\u00bfTe interesar\u00eda apoyo con fotograf\u00eda o contenido audiovisual?<\/label><select name=\"interes_contenido\"><option value=\"\">Selecciona una opci\u00f3n<\/option><option>S\u00ed<\/option><option>Tal vez<\/option><option>No<\/option><\/select><\/div>\n      <\/div>\n      <div class=\"field\"><label>Comparte referencias de tiendas o marcas que te gusten<\/label><textarea name=\"referencias\" placeholder=\"Puedes pegar enlaces y explicar brevemente qu\u00e9 te gusta de cada una.\"><\/textarea><\/div>\n    <\/section>\n\n    <section class=\"step\" data-title=\"Funciones\">\n      <div class=\"step-kicker\">05 \/ 12<\/div>\n      <h2>Funciones de la tienda<\/h2>\n      <p class=\"step-intro\">Selecciona lo que consideras importante. Luego validaremos qu\u00e9 realmente conviene implementar.<\/p>\n      <div class=\"options field\">\n        <label class=\"option\"><input type=\"checkbox\" name=\"funciones\" value=\"Carrito y checkout\">Carrito y checkout<\/label>\n        <label class=\"option\"><input type=\"checkbox\" name=\"funciones\" value=\"Cuenta de cliente\">Cuenta de cliente<\/label>\n        <label class=\"option\"><input type=\"checkbox\" name=\"funciones\" value=\"Wishlist\">Lista de favoritos \/ wishlist<\/label>\n        <label class=\"option\"><input type=\"checkbox\" name=\"funciones\" value=\"Cupones\">Cupones y promociones<\/label>\n        <label class=\"option\"><input type=\"checkbox\" name=\"funciones\" value=\"Gu\u00eda de tallas\">Gu\u00eda de tallas<\/label>\n        <label class=\"option\"><input type=\"checkbox\" name=\"funciones\" value=\"Productos relacionados\">Productos relacionados<\/label>\n        <label class=\"option\"><input type=\"checkbox\" name=\"funciones\" value=\"WhatsApp\">Bot\u00f3n o integraci\u00f3n con WhatsApp<\/label>\n        <label class=\"option\"><input type=\"checkbox\" name=\"funciones\" value=\"Rese\u00f1as\">Rese\u00f1as de clientes<\/label>\n      <\/div>\n      <div class=\"field\"><label>\u00bfHay alguna funci\u00f3n adicional que consideres importante?<\/label><textarea name=\"funciones_extra\"><\/textarea><\/div>\n    <\/section>\n\n    <section class=\"step\" data-title=\"Pagos\">\n      <div class=\"step-kicker\">06 \/ 12<\/div>\n      <h2>Pagos<\/h2>\n      <p class=\"step-intro\">Elige los m\u00e9todos que ya usas o te gustar\u00eda ofrecer.<\/p>\n      <div class=\"options field\">\n        <label class=\"option\"><input type=\"checkbox\" name=\"pagos\" value=\"Transferencia bancaria\">Transferencia bancaria<\/label>\n        <label class=\"option\"><input type=\"checkbox\" name=\"pagos\" value=\"Tarjetas\">Tarjetas de cr\u00e9dito\/d\u00e9bito<\/label>\n        <label class=\"option\"><input type=\"checkbox\" name=\"pagos\" value=\"PayPhone\">PayPhone<\/label>\n        <label class=\"option\"><input type=\"checkbox\" name=\"pagos\" value=\"Datafast\">Datafast<\/label>\n        <label class=\"option\"><input type=\"checkbox\" name=\"pagos\" value=\"PayPal\">PayPal<\/label>\n        <label class=\"option\"><input type=\"checkbox\" name=\"pagos\" value=\"Otro\">Otro<\/label>\n      <\/div>\n      <div class=\"field\"><label>\u00bfYa tienes contratado\/configurado alg\u00fan sistema de pago?<\/label><textarea name=\"pago_actual\"><\/textarea><\/div>\n    <\/section>\n\n    <section class=\"step\" data-title=\"Env\u00edos\">\n      <div class=\"step-kicker\">07 \/ 12<\/div>\n      <h2>Entregas y env\u00edos<\/h2>\n      <p class=\"step-intro\">Necesitamos entender c\u00f3mo funcionar\u00e1 la log\u00edstica despu\u00e9s de cada compra.<\/p>\n      <div class=\"field\"><label>\u00bfC\u00f3mo piensas realizar los env\u00edos?<\/label><textarea name=\"envios\" placeholder=\"Courier, Servientrega, delivery local, retiro, etc.\"><\/textarea><\/div>\n      <div class=\"field\"><label>\u00bfYa tienes definidas tarifas de env\u00edo?<\/label><select name=\"tarifas\"><option value=\"\">Selecciona una opci\u00f3n<\/option><option>S\u00ed<\/option><option>Parcialmente<\/option><option>No<\/option><\/select><\/div>\n      <div class=\"field\"><label>\u00bfOfrecer\u00e1s alguna de estas opciones?<\/label>\n        <div class=\"options\">\n          <label class=\"option\"><input type=\"checkbox\" name=\"opciones_envio\" value=\"Retiro\">Retiro en punto f\u00edsico<\/label>\n          <label class=\"option\"><input type=\"checkbox\" name=\"opciones_envio\" value=\"Envio gratis\">Env\u00edo gratuito desde cierto monto<\/label>\n          <label class=\"option\"><input type=\"checkbox\" name=\"opciones_envio\" value=\"Entrega local\">Entrega local<\/label>\n        <\/div>\n      <\/div>\n    <\/section>\n\n    <section class=\"step\" data-title=\"Contenido\">\n      <div class=\"step-kicker\">08 \/ 12<\/div>\n      <h2>Contenido<\/h2>\n      <p class=\"step-intro\">Una buena tienda necesita m\u00e1s que fichas de producto.<\/p>\n      <div class=\"field\"><label>\u00bfQu\u00e9 contenido ya tienes listo?<\/label>\n        <div class=\"options\">\n          <label class=\"option\"><input type=\"checkbox\" name=\"contenido\" value=\"Fotos producto\">Fotos de producto<\/label>\n          <label class=\"option\"><input type=\"checkbox\" name=\"contenido\" value=\"Fotos lifestyle\">Fotos lifestyle<\/label>\n          <label class=\"option\"><input type=\"checkbox\" name=\"contenido\" value=\"Videos\">Videos<\/label>\n          <label class=\"option\"><input type=\"checkbox\" name=\"contenido\" value=\"Textos\">Textos de marca<\/label>\n          <label class=\"option\"><input type=\"checkbox\" name=\"contenido\" value=\"Descripciones\">Descripciones de producto<\/label>\n        <\/div>\n      <\/div>\n      <div class=\"field\"><label>\u00bfQui\u00e9n preparar\u00e1 el contenido faltante?<\/label><select name=\"quien_contenido\"><option value=\"\">Selecciona una opci\u00f3n<\/option><option>Yo \/ mi equipo<\/option><option>Quiero apoyo de Marco Chile<\/option><option>Lo definiremos despu\u00e9s<\/option><\/select><\/div>\n    <\/section>\n\n    <section class=\"step\" data-title=\"Marketing\">\n      <div class=\"step-kicker\">09 \/ 12<\/div>\n      <h2>Marketing e integraciones<\/h2>\n      <p class=\"step-intro\">Para conectar la tienda con tus canales de adquisici\u00f3n y medici\u00f3n.<\/p>\n      <div class=\"options field\">\n        <label class=\"option\"><input type=\"checkbox\" name=\"marketing\" value=\"Instagram\">Instagram<\/label>\n        <label class=\"option\"><input type=\"checkbox\" name=\"marketing\" value=\"WhatsApp\">WhatsApp<\/label>\n        <label class=\"option\"><input type=\"checkbox\" name=\"marketing\" value=\"GA4\">Google Analytics<\/label>\n        <label class=\"option\"><input type=\"checkbox\" name=\"marketing\" value=\"Search Console\">Google Search Console<\/label>\n        <label class=\"option\"><input type=\"checkbox\" name=\"marketing\" value=\"Meta Pixel\">Meta Pixel<\/label>\n        <label class=\"option\"><input type=\"checkbox\" name=\"marketing\" value=\"Email marketing\">Email marketing<\/label>\n        <label class=\"option\"><input type=\"checkbox\" name=\"marketing\" value=\"Carrito abandonado\">Recuperaci\u00f3n de carritos abandonados<\/label>\n      <\/div>\n      <div class=\"field\"><label>\u00bfPlaneas invertir en publicidad al lanzar?<\/label><select name=\"publicidad\"><option value=\"\">Selecciona una opci\u00f3n<\/option><option>S\u00ed<\/option><option>Tal vez<\/option><option>No por ahora<\/option><\/select><\/div>\n    <\/section>\n\n    <section class=\"step\" data-title=\"Administraci\u00f3n\">\n      <div class=\"step-kicker\">10 \/ 12<\/div>\n      <h2>Administraci\u00f3n futura<\/h2>\n      <p class=\"step-intro\">La tienda debe quedar adaptada a c\u00f3mo realmente vas a operarla.<\/p>\n      <div class=\"field\"><label>\u00bfQui\u00e9n administrar\u00e1 la tienda despu\u00e9s del lanzamiento?<\/label><select name=\"administracion\"><option value=\"\">Selecciona una opci\u00f3n<\/option><option>Yo personalmente<\/option><option>Mi equipo<\/option><option>Quiero soporte externo<\/option><option>No lo he definido<\/option><\/select><\/div>\n      <div class=\"field\"><label>\u00bfNecesitar\u00edas soporte mensual despu\u00e9s del lanzamiento?<\/label><select name=\"soporte\"><option value=\"\">Selecciona una opci\u00f3n<\/option><option>S\u00ed<\/option><option>Tal vez<\/option><option>No<\/option><\/select><\/div>\n      <div class=\"field\"><label>\u00bfQu\u00e9 tareas te gustar\u00eda delegar?<\/label><textarea name=\"tareas_soporte\" placeholder=\"Productos, banners, promociones, mantenimiento, backups, SEO, etc.\"><\/textarea><\/div>\n    <\/section>\n\n    <section class=\"step\" data-title=\"Objetivos\">\n      <div class=\"step-kicker\">11 \/ 12<\/div>\n      <h2>Objetivos<\/h2>\n      <p class=\"step-intro\">Quiero entender qu\u00e9 debe conseguir el sitio, no solo c\u00f3mo debe verse.<\/p>\n      <div class=\"field\"><label>\u00bfCu\u00e1l es el objetivo principal de la tienda online?<\/label><textarea name=\"objetivo_principal\"><\/textarea><\/div>\n      <div class=\"field\"><label>\u00bfQu\u00e9 resultado te gustar\u00eda ver durante los primeros 3 a 6 meses?<\/label><textarea name=\"resultado_esperado\"><\/textarea><\/div>\n      <div class=\"field\"><label>\u00bfExiste un presupuesto aproximado para el proyecto?<\/label><select name=\"presupuesto\"><option value=\"\">Prefiero conversarlo<\/option><option>Menos de $500<\/option><option>$500\u2013$1,000<\/option><option>$1,000\u2013$2,000<\/option><option>$2,000\u2013$3,500<\/option><option>M\u00e1s de $3,500<\/option><\/select><\/div>\n    <\/section>\n\n    <section class=\"step\" data-title=\"Cierre\">\n      <div class=\"step-kicker\">12 \/ 12<\/div>\n      <h2>\u00daltimos detalles<\/h2>\n      <p class=\"step-intro\">Puedes a\u00f1adir cualquier informaci\u00f3n que consideres relevante antes de enviar el brief.<\/p>\n      <div class=\"field\"><label>Comentarios adicionales<\/label><textarea name=\"comentarios\"><\/textarea><\/div>\n      <div class=\"field\"><label>\u00bfHay algo que definitivamente NO quieres en tu tienda?<\/label><textarea name=\"no_quiere\"><\/textarea><\/div>\n      <div class=\"field\"><label>Resumen de tus respuestas<\/label><div class=\"review\" id=\"reviewBox\"><\/div><\/div>\n      <div class=\"footer-note\">Al enviar este brief no se genera todav\u00eda una contrataci\u00f3n. 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Si alg\u00fan punto todav\u00eda est\u00e1 en definici\u00f3n, ind\u00edcalo con tranquilidad: tambi\u00e9n forma parte [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_canvas","meta":{"footnotes":""},"class_list":["post-1898","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Brief E-Commerce - Marco Antonio Chile<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/marcochile.com\/en\/brief-e-commerce\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brief E-Commerce - Marco Antonio Chile\" \/>\n<meta property=\"og:description\" content=\"Proyecto digital \u00b7 E-commerce Brief de Proyecto E-commerce Este brief me ayudar\u00e1 a entender tu marca, cat\u00e1logo, operaci\u00f3n y objetivos para definir una propuesta web alineada con la forma en que realmente necesitas vender online. 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