{"id":1280,"date":"2025-09-30T13:29:31","date_gmt":"2025-09-30T18:29:31","guid":{"rendered":"https:\/\/marcochile.com\/?p=1280"},"modified":"2026-09-10T22:35:36","modified_gmt":"2026-09-11T03:35:36","slug":"deepfakes-con-ia","status":"publish","type":"post","link":"https:\/\/marcochile.com\/en\/2025\/09\/30\/deepfakes-con-ia\/","title":{"rendered":"AI Deepfakes: How They Threaten Trust and How to Verify What We See"},"content":{"rendered":"<style>\n.mc-article {\n  box-sizing: content-box;\n  max-width: 1250px;\n  margin: 0 auto;\n  padding: 50px 24px;\n  background: #f4f3ef;\n  color: #202322;\n  font: 18px\/1.75 system-ui, sans-serif;\n}\n\n.mc-article .mc-content {\n  background: #fff;\n  padding: 48px;\n  border-radius: 8px;\n  min-width: 0;\n}\n\n.mc-article h2 {\n  font-size: 27px;\n  line-height: 1.3;\n  margin-top: 42px;\n}\n\n.mc-article h3 {\n  font-size: 21px;\n  line-height: 1.4;\n}\n\n.mc-article a {\n  color: #235e71;\n  text-underline-offset: 3px;\n  overflow-wrap: anywhere;\n}\n\n.mc-article a:focus-visible {\n  outline: 2px solid #235e71;\n  outline-offset: 3px;\n}\n\n.mc-article .meta {\n  font-size: 14px;\n  color: #626863;\n}\n\n.mc-article .lead {\n  font-size: 22px;\n}\n\n.mc-article .eyebrow {\n  font-size: 13px;\n  letter-spacing: 2px;\n  text-transform: uppercase;\n  color: #527363;\n}\n\n.mc-article hr {\n  border: 0;\n  border-top: 1px solid #ddd;\n  margin-top: 36px;\n}\n\n.mc-article img {\n  max-width: 100%;\n  height: auto;\n}\n\n.mc-article blockquote {\n  margin: 24px 0;\n  padding: 12px 24px;\n  border-left: 3px solid #527363;\n  background: #edf3f0;\n}\n\n@media (max-width: 600px) {\n  .mc-article {\n    padding: 12px;\n  }\n\n  .mc-article .mc-content {\n    padding: 24px;\n  }\n}\n\n@media print {\n  .mc-article {\n    background: #fff;\n    padding: 0;\n  }\n\n  .mc-article .mc-content {\n    padding: 10px;\n  }\n\n  .mc-article h2,\n  .mc-article h3 {\n    break-after: avoid;\n  }\n}\n<\/style>\n\n<div class=\"mc-article\">\n<div class=\"mc-content\">\n\n<p class=\"eyebrow\">Artificial Intelligence \u00b7 Deepfakes \u00b7 Digital Communication<\/p>\n\n<p class=\"meta\">By Marco Antonio Chile \u00b7 Originally published in September 2025 \u00b7 Updated in September 2026<\/p>\n\n<p class=\"lead\"><strong>AI-generated deepfakes have turned a seemingly simple question into an increasingly complex problem: can we trust what we see and hear on a screen? The ability to recreate realistic faces, voices, and situations opens up enormous creative possibilities, but also new forms of fraud, impersonation, and disinformation.<\/strong><\/p>\n\n<p>For a long time, a photograph, audio recording, or video served as intuitive evidence that something had actually happened.<\/p>\n\n<p>Seeing someone speak certain words seemed sufficient to assume they had actually said them.<\/p>\n\n<p>Generative artificial intelligence is changing that relationship.<\/p>\n\n<p>Today, it is possible to create synthetic images, voices, and videos capable of depicting people and events that never existed in the way they appear on screen.<\/p>\n\n<p>The problem is not the existence of AI-generated content. The technology has legitimate applications in audiovisual production, education, entertainment, accessibility, and communication.<\/p>\n\n<p>The risk arises when <strong>synthetic content is deliberately presented as authentic in order to deceive the person receiving it<\/strong>.<\/p>\n\n\n<h2>What Is a Deepfake?<\/h2>\n\n<p>A <strong>deepfake<\/strong> is synthetic or manipulated audiovisual content created using artificial intelligence techniques to convincingly depict a person saying, doing, or appearing to do something that did not happen that way.<\/p>\n\n<p>It can involve:<\/p>\n\n<ul>\n<li>digitally generated or replaced faces;<\/li>\n<li>voice cloning;<\/li>\n<li>artificial lip synchronization;<\/li>\n<li>altered expressions and movements;<\/li>\n<li>fully synthetic images;<\/li>\n<li>AI-manipulated or AI-generated videos.<\/li>\n<\/ul>\n\n<p>The term is commonly associated with fake videos of well-known people, but the problem is broader.<\/p>\n\n<p>A scam can use a cloned voice, a manipulated video call, or an entirely fictional identity without ever producing the typical viral video of a celebrity.<\/p>\n\n\n<h2>Why Do Deepfakes Represent a Trust Problem?<\/h2>\n\n<p>The risk posed by deepfakes does not depend solely on someone believing a fake video.<\/p>\n\n<p>There is a deeper consequence: <strong>uncertainty about whether any audiovisual content can be considered authentic.<\/strong><\/p>\n\n<p>As convincing synthetic content becomes easier to produce, images, audio, and video can no longer serve on their own as sufficient evidence.<\/p>\n\n<p>This affects the way we interpret information related to people, companies, institutions, news, and public events.<\/p>\n\n<blockquote>\n<p>The problem is not only believing something false. It is also beginning to distrust what is actually true.<\/p>\n<\/blockquote>\n\n\n<h2>Deepfakes Are Already Being Used in Real-World Fraud<\/h2>\n\n<p>The threat is no longer merely hypothetical.<\/p>\n\n<p>Organizations such as the FBI have warned about the use of generative artificial intelligence to produce fake images, voices, and videos designed to facilitate different forms of fraud.<\/p>\n\n<p>Criminals can use synthetic content to impersonate:<\/p>\n\n<ul>\n<li>company executives;<\/li>\n<li>authorities;<\/li>\n<li>celebrities;<\/li>\n<li>institutions;<\/li>\n<li>potential romantic partners or personal contacts;<\/li>\n<li>people known to the victim.<\/li>\n<\/ul>\n\n<p>The objective may be to obtain money, information, login credentials, or convince the victim to take a particular action.<\/p>\n\n\n<h2>AI Can Make Impersonation More Convincing<\/h2>\n\n<p>Traditional social engineering depends on persuading someone to trust the person attempting to deceive them.<\/p>\n\n<p>Artificial intelligence provides new tools for creating that appearance of legitimacy.<\/p>\n\n<p>A voice may sound like a family member. A video may appear to show an executive. A video call can alter the appearance of the person on the other side in real time.<\/p>\n\n<p>This means that some signals that once served as intuitive verification mechanisms are becoming less reliable.<\/p>\n\n<p>Hearing a familiar voice should no longer be enough to authorize a significant financial transfer.<\/p>\n\n<p>Seeing a familiar face during a video call should not replace authentication procedures when a sensitive request is involved.<\/p>\n\n\n<h2>The Economic Impact Can Already Be Measured<\/h2>\n\n<p>Fraud reports are beginning to reveal the economic scale of the problem.<\/p>\n\n<p>The FBI Internet Crime Complaint Center\u2019s (IC3) 2025 annual report stated that reported investment scams with an <strong>artificial intelligence nexus resulted in more than USD 632 million in losses<\/strong>.<\/p>\n\n<p>The same report describes the use of AI-generated videos and voices of celebrities, CEOs, and other trusted figures to present fraudulent investment opportunities.<\/p>\n\n<p>This figure does not represent all fraud involving deepfakes, nor does it allow every dollar to be attributed exclusively to fake videos.<\/p>\n\n<p>But it does demonstrate that <strong>generative AI is already part of fraudulent operations with real economic consequences<\/strong>.<\/p>\n\n\n<h2>Deepfakes, Disinformation &amp; Manipulation<\/h2>\n\n<p>Financial fraud is only one of the possible malicious applications.<\/p>\n\n<p>Synthetic content can also be used to attribute false statements, fabricate events, or alter public perception of a person or institution.<\/p>\n\n<p>There is also a second problem: once society knows that deepfakes exist, someone can attempt to discredit authentic content simply by claiming that it was generated using artificial intelligence.<\/p>\n\n<p>The result is erosion in both directions:<\/p>\n\n<ul>\n<li>false content can appear to be true;<\/li>\n<li>authentic content can be presented as fake.<\/li>\n<\/ul>\n\n<p>That is why the discussion around deepfakes should not be reduced solely to detecting imperfect images.<\/p>\n\n<p>It is also a discussion about <strong>credibility, provenance, and digital trust<\/strong>.<\/p>\n\n\n<h2>How Can You Detect a Deepfake Video?<\/h2>\n\n<p>There are visual and auditory signals that may raise suspicion.<\/p>\n\n<p>Among the indicators mentioned by the FBI are:<\/p>\n\n<ul>\n<li>unnatural movements;<\/li>\n<li>inconsistencies between the face and voice;<\/li>\n<li>unusual blinking;<\/li>\n<li>inconsistent shadows or lighting;<\/li>\n<li>abnormal body movements;<\/li>\n<li>unusual pauses or intonation;<\/li>\n<li>inconsistent background noise;<\/li>\n<li>audiovisual synchronization problems.<\/li>\n<\/ul>\n\n<p>But there is one fundamental warning:<\/p>\n\n<p><strong>the absence of these flaws does not prove that a video is authentic.<\/strong><\/p>\n\n<p>Generative systems continue to improve, and some of the visual clues that once helped identify synthetic content are becoming increasingly difficult to detect.<\/p>\n\n<blockquote>\n<p>We should not move from \u201cseeing is believing\u201d to \u201clook for six fingers to know whether something is fake.\u201d Verification requires more context.<\/p>\n<\/blockquote>\n\n\n<h2>How to Verify a Suspicious Video<\/h2>\n\n<p>When content could have significant consequences, it is safer to verify its provenance than to rely solely on guessing whether it was generated by AI.<\/p>\n\n<h3>1. Find the Original Source<\/h3>\n\n<p>Who published the video first? Does it come from the official account of the person or organization? Is there an original post that can be reviewed?<\/p>\n\n<p>A cropped, forwarded, or downloaded copy loses some of the context needed to evaluate its provenance.<\/p>\n\n\n<h3>2. Look for Independent Confirmation<\/h3>\n\n<p>If the content shows an important event, check whether other reliable sources are reporting it.<\/p>\n\n<p>An extraordinary video that appears only on an unknown account deserves greater caution.<\/p>\n\n\n<h3>3. Separate the Content From the Claim<\/h3>\n\n<p>Even an authentic video can be shared with a false description.<\/p>\n\n<p>A real recording from another year, country, or event can be reused to construct a misleading narrative.<\/p>\n\n<p>That is why it is not enough to ask whether the file was generated by AI.<\/p>\n\n<p>We also need to verify whether <strong>it actually represents what the post claims it represents<\/strong>.<\/p>\n\n\n<h3>4. Verify Through Another Channel When Money or Sensitive Information Is Involved<\/h3>\n\n<p>If you receive a video call, audio message, or message from someone you know requesting money, passwords, codes, or confidential information, use another channel to confirm the request.<\/p>\n\n<p>For example, contact that person directly using a previously known phone number instead of responding only through the channel from which the request arrived.<\/p>\n\n\n<h3>5. Do Not Act Based on Urgency Alone<\/h3>\n\n<p>Scams often attempt to reduce the amount of time available to think.<\/p>\n\n<p>An urgent, secret, or extraordinary request should increase the need for verification, not reduce it.<\/p>\n\n\n<h2>Can a Tool Automatically Detect Every Deepfake?<\/h2>\n\n<p>There is no infallible solution capable of automatically determining the authenticity of every piece of content.<\/p>\n\n<p>Detection tools can be part of the process, but their results need to be interpreted alongside other evidence.<\/p>\n\n<p>This becomes especially important when content has been compressed, cropped, edited, re-recorded, or published multiple times across different platforms.<\/p>\n\n<p>That is why digital verification is evolving from a strategy focused exclusively <strong>on detecting what is fake<\/strong> toward one that also seeks <strong>to demonstrate the provenance of what is authentic<\/strong>.<\/p>\n\n\n<h2>Content Credentials and C2PA: Verifying Where Content Comes From<\/h2>\n\n<p>One of the most important initiatives in this direction is <strong>C2PA<\/strong>, an open standard for incorporating verifiable information about the origin and history of digital content.<\/p>\n\n<p>Las llamadas <strong>Content Credentials<\/strong> can provide information about how specific content was created or modified and which tools were involved in that process.<\/p>\n\n<p>The goal is to provide provenance signals that can accompany images, audio, and video through different digital workflows.<\/p>\n\n<p>This does not mean that a credential automatically determines whether a claim is true.<\/p>\n\n<p>A file can be authentic and still be used out of context. Legitimate content may also exist without credentials.<\/p>\n\n<p>Provenance is an additional signal within the verification process, not a substitute for judgment.<\/p>\n\n\n<h2>Digital Authenticity Requires Multiple Layers<\/h2>\n\n<p>The evolution of deepfakes demonstrates that there is unlikely to be a single technology capable of solving the problem of trust.<\/p>\n\n<p>A combination of the following will be necessary:<\/p>\n\n<ul>\n<li>verifiable provenance;<\/li>\n<li>technical standards;<\/li>\n<li>detection tools;<\/li>\n<li>platform moderation;<\/li>\n<li>media literacy;<\/li>\n<li>journalistic verification;<\/li>\n<li>internal company protocols;<\/li>\n<li>human judgment.<\/li>\n<\/ul>\n\n<p>The more realistic AI-generated content becomes, the more important it will be to have mechanisms that help establish where it came from.<\/p>\n\n\n<h2>What Should Companies Do About Deepfakes?<\/h2>\n\n<p>For an organization, the problem is not only reputational.<\/p>\n\n<p>Impersonation can use the identity of executives, employees, or the brand itself to attempt to deceive customers and collaborators.<\/p>\n\n<p>That is why it is advisable to establish procedures that do not depend exclusively on recognizing a face or voice.<\/p>\n\n<p>Reasonable measures include:<\/p>\n\n<ul>\n<li>using multi-factor authentication;<\/li>\n<li>establishing procedures for approving payments and sensitive changes;<\/li>\n<li>confirming unusual requests through independent channels;<\/li>\n<li>training staff on social engineering and synthetic content;<\/li>\n<li>maintaining clearly identifiable official channels;<\/li>\n<li>defining how to respond to public impersonation of the brand.<\/li>\n<\/ul>\n\n<p>Defending against deepfakes is both a technological and communication challenge.<\/p>\n\n\n<h2>What Responsibility Do People Who Create AI Content Have?<\/h2>\n\n<p>The existence of risks does not make AI-generated audiovisual content inherently negative.<\/p>\n\n<p>These tools can be legitimately used to create characters, advertising, education, entertainment, prototypes, and new forms of audiovisual production.<\/p>\n\n<p>The fundamental difference lies in <strong>intent and transparency<\/strong>.<\/p>\n\n<p>Using AI to create a fictional scene that is clearly identified as such is very different from using someone\u2019s face or voice to falsely attribute a statement to them with the intention of deceiving others.<\/p>\n\n<p>For creators, companies, and communication professionals, transparency about the use of synthetic content may progressively become part of the relationship of trust with their audiences.<\/p>\n\n\n<h2>The Real Challenge of Deepfakes Is Preserving Trust<\/h2>\n\n<p>The quality of AI-generated video will continue to improve.<\/p>\n\n<p>This means our ability to recognize fake content through intuition alone will probably become increasingly insufficient.<\/p>\n\n<p>The answer cannot be to automatically distrust everything that appears on a screen.<\/p>\n\n<p>Nor can it be to believe something simply because it looks real.<\/p>\n\n<p>We need to develop a digital culture in which <strong>verifying the source, understanding the context, and checking provenance<\/strong> become a natural part of consuming information.<\/p>\n\n<blockquote>\n<p>In the age of artificial intelligence, the question is no longer simply \u201cdoes it look real?\u201d but \u201chow do I know where it came from?\u201d<\/p>\n<\/blockquote>\n\n<p>Deepfakes represent a threat when they use our trust as a mechanism for deception. But they are also forcing us to build a more mature relationship with digital information: one in which credibility does not depend solely on how convincing an image, voice, or video may appear.<\/p>\n\n<hr>\n\n<p class=\"meta\"><strong>Marco Antonio Chile<\/strong> \u00b7 Strategic Communication, Audiovisual Production &amp; Artificial Intelligence Applied to Content.<\/p>\n\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>The problem is not the existence of AI-generated content. The technology has legitimate applications in audiovisual production, education, entertainment, accessibility, and communication.<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[51,48,50,9],"class_list":["post-1280","post","type-post","status-publish","format-standard","hentry","category-inteligencia-artificial","tag-confianza-digital","tag-deepfakes","tag-desinformacion","tag-inteligencia-artificial"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Deepfakes con IA: riesgos y c\u00f3mo detectarlos<\/title>\n<meta name=\"description\" content=\"Descubre qu\u00e9 son los deepfakes con IA, qu\u00e9 riesgos plantean para la confianza digital y c\u00f3mo verificar videos, voces e im\u00e1genes sospechosas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/marcochile.com\/en\/2025\/09\/30\/deepfakes-con-ia\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Deepfakes con IA: riesgos y c\u00f3mo detectarlos\" \/>\n<meta property=\"og:description\" content=\"Descubre qu\u00e9 son los deepfakes con IA, qu\u00e9 riesgos plantean para la confianza digital y c\u00f3mo verificar videos, voces e im\u00e1genes sospechosas.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/marcochile.com\/en\/2025\/09\/30\/deepfakes-con-ia\/\" \/>\n<meta property=\"og:site_name\" content=\"Marco Antonio Chile\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-30T18:29:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-11T03:35:36+00:00\" \/>\n<meta name=\"author\" content=\"Marco Antonio Chile\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marco Antonio Chile\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/marcochile.com\\\/2025\\\/09\\\/30\\\/deepfakes-con-ia\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/marcochile.com\\\/2025\\\/09\\\/30\\\/deepfakes-con-ia\\\/\"},\"author\":{\"name\":\"Marco Antonio Chile\",\"@id\":\"https:\\\/\\\/marcochile.com\\\/#\\\/schema\\\/person\\\/d1614d20b53f9b046f42e3808afa8831\"},\"headline\":\"Deepfakes con IA: c\u00f3mo amenazan la confianza y c\u00f3mo verificar lo que vemos\",\"datePublished\":\"2025-09-30T18:29:31+00:00\",\"dateModified\":\"2026-09-11T03:35:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/marcochile.com\\\/2025\\\/09\\\/30\\\/deepfakes-con-ia\\\/\"},\"wordCount\":2066,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\\\/\\\/marcochile.com\\\/#\\\/schema\\\/person\\\/d1614d20b53f9b046f42e3808afa8831\"},\"keywords\":[\"Confianza Digital\",\"Deepfakes\",\"Desinformaci\u00f3n\",\"Inteligencia artificial\"],\"articleSection\":[\"Inteligencia artificial\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/marcochile.com\\\/2025\\\/09\\\/30\\\/deepfakes-con-ia\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/marcochile.com\\\/2025\\\/09\\\/30\\\/deepfakes-con-ia\\\/\",\"url\":\"https:\\\/\\\/marcochile.com\\\/2025\\\/09\\\/30\\\/deepfakes-con-ia\\\/\",\"name\":\"Deepfakes con IA: riesgos y c\u00f3mo detectarlos\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/marcochile.com\\\/#website\"},\"datePublished\":\"2025-09-30T18:29:31+00:00\",\"dateModified\":\"2026-09-11T03:35:36+00:00\",\"description\":\"Descubre qu\u00e9 son los deepfakes con IA, qu\u00e9 riesgos plantean para la confianza digital y c\u00f3mo verificar videos, voces e im\u00e1genes sospechosas.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/marcochile.com\\\/2025\\\/09\\\/30\\\/deepfakes-con-ia\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/marcochile.com\\\/2025\\\/09\\\/30\\\/deepfakes-con-ia\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/marcochile.com\\\/2025\\\/09\\\/30\\\/deepfakes-con-ia\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/marcochile.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Deepfakes con IA: c\u00f3mo amenazan la confianza y c\u00f3mo verificar lo que vemos\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/marcochile.com\\\/#website\",\"url\":\"https:\\\/\\\/marcochile.com\\\/\",\"name\":\"Marco Antonio Chile\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/marcochile.com\\\/#\\\/schema\\\/person\\\/d1614d20b53f9b046f42e3808afa8831\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/marcochile.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\\\/\\\/marcochile.com\\\/#\\\/schema\\\/person\\\/d1614d20b53f9b046f42e3808afa8831\",\"name\":\"Marco Antonio Chile\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/marcochile.com\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/marco-chile-productor-audiovisual-editor-profesional.webp\",\"url\":\"https:\\\/\\\/marcochile.com\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/marco-chile-productor-audiovisual-editor-profesional.webp\",\"contentUrl\":\"https:\\\/\\\/marcochile.com\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/marco-chile-productor-audiovisual-editor-profesional.webp\",\"width\":1672,\"height\":941,\"caption\":\"Marco Antonio Chile\"},\"logo\":{\"@id\":\"https:\\\/\\\/marcochile.com\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/marco-chile-productor-audiovisual-editor-profesional.webp\"},\"description\":\"Comunicador y productor audiovisual especializado en comunicaci\u00f3n estrat\u00e9gica, producci\u00f3n de video, Video Marketing, storytelling y estrategia de contenidos. Integro herramientas de inteligencia artificial en procesos creativos y de producci\u00f3n audiovisual.\",\"sameAs\":[\"https:\\\/\\\/marcochile.com\",\"https:\\\/\\\/www.instagram.com\\\/marcochile.ec\",\"https:\\\/\\\/www.behance.net\\\/marcoantoniochile\",\"https:\\\/\\\/www.youtube.com\\\/@marcochileec\"],\"url\":\"https:\\\/\\\/marcochile.com\\\/en\\\/author\\\/marcochile-ecgmail-com\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Deepfakes con IA: riesgos y c\u00f3mo detectarlos","description":"Descubre qu\u00e9 son los deepfakes con IA, qu\u00e9 riesgos plantean para la confianza digital y c\u00f3mo verificar videos, voces e im\u00e1genes sospechosas.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/marcochile.com\/en\/2025\/09\/30\/deepfakes-con-ia\/","og_locale":"en_US","og_type":"article","og_title":"Deepfakes con IA: riesgos y c\u00f3mo detectarlos","og_description":"Descubre qu\u00e9 son los deepfakes con IA, qu\u00e9 riesgos plantean para la confianza digital y c\u00f3mo verificar videos, voces e im\u00e1genes sospechosas.","og_url":"https:\/\/marcochile.com\/en\/2025\/09\/30\/deepfakes-con-ia\/","og_site_name":"Marco Antonio Chile","article_published_time":"2025-09-30T18:29:31+00:00","article_modified_time":"2026-09-11T03:35:36+00:00","author":"Marco Antonio Chile","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Marco Antonio Chile","Est. reading time":"9 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/marcochile.com\/2025\/09\/30\/deepfakes-con-ia\/#article","isPartOf":{"@id":"https:\/\/marcochile.com\/2025\/09\/30\/deepfakes-con-ia\/"},"author":{"name":"Marco Antonio Chile","@id":"https:\/\/marcochile.com\/#\/schema\/person\/d1614d20b53f9b046f42e3808afa8831"},"headline":"Deepfakes con IA: c\u00f3mo amenazan la confianza y c\u00f3mo verificar lo que vemos","datePublished":"2025-09-30T18:29:31+00:00","dateModified":"2026-09-11T03:35:36+00:00","mainEntityOfPage":{"@id":"https:\/\/marcochile.com\/2025\/09\/30\/deepfakes-con-ia\/"},"wordCount":2066,"commentCount":1,"publisher":{"@id":"https:\/\/marcochile.com\/#\/schema\/person\/d1614d20b53f9b046f42e3808afa8831"},"keywords":["Confianza Digital","Deepfakes","Desinformaci\u00f3n","Inteligencia artificial"],"articleSection":["Inteligencia artificial"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/marcochile.com\/2025\/09\/30\/deepfakes-con-ia\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/marcochile.com\/2025\/09\/30\/deepfakes-con-ia\/","url":"https:\/\/marcochile.com\/2025\/09\/30\/deepfakes-con-ia\/","name":"Deepfakes con IA: riesgos y c\u00f3mo detectarlos","isPartOf":{"@id":"https:\/\/marcochile.com\/#website"},"datePublished":"2025-09-30T18:29:31+00:00","dateModified":"2026-09-11T03:35:36+00:00","description":"Descubre qu\u00e9 son los deepfakes con IA, qu\u00e9 riesgos plantean para la confianza digital y c\u00f3mo verificar videos, voces e im\u00e1genes sospechosas.","breadcrumb":{"@id":"https:\/\/marcochile.com\/2025\/09\/30\/deepfakes-con-ia\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/marcochile.com\/2025\/09\/30\/deepfakes-con-ia\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/marcochile.com\/2025\/09\/30\/deepfakes-con-ia\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/marcochile.com\/"},{"@type":"ListItem","position":2,"name":"Deepfakes con IA: c\u00f3mo amenazan la confianza y c\u00f3mo verificar lo que vemos"}]},{"@type":"WebSite","@id":"https:\/\/marcochile.com\/#website","url":"https:\/\/marcochile.com\/","name":"Marco Antonio Chile","description":"","publisher":{"@id":"https:\/\/marcochile.com\/#\/schema\/person\/d1614d20b53f9b046f42e3808afa8831"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/marcochile.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":["Person","Organization"],"@id":"https:\/\/marcochile.com\/#\/schema\/person\/d1614d20b53f9b046f42e3808afa8831","name":"Marco Antonio Chile","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/marcochile.com\/wp-content\/uploads\/2026\/09\/marco-chile-productor-audiovisual-editor-profesional.webp","url":"https:\/\/marcochile.com\/wp-content\/uploads\/2026\/09\/marco-chile-productor-audiovisual-editor-profesional.webp","contentUrl":"https:\/\/marcochile.com\/wp-content\/uploads\/2026\/09\/marco-chile-productor-audiovisual-editor-profesional.webp","width":1672,"height":941,"caption":"Marco Antonio Chile"},"logo":{"@id":"https:\/\/marcochile.com\/wp-content\/uploads\/2026\/09\/marco-chile-productor-audiovisual-editor-profesional.webp"},"description":"Comunicador y productor audiovisual especializado en comunicaci\u00f3n estrat\u00e9gica, producci\u00f3n de video, Video Marketing, storytelling y estrategia de contenidos. Integro herramientas de inteligencia artificial en procesos creativos y de producci\u00f3n audiovisual.","sameAs":["https:\/\/marcochile.com","https:\/\/www.instagram.com\/marcochile.ec","https:\/\/www.behance.net\/marcoantoniochile","https:\/\/www.youtube.com\/@marcochileec"],"url":"https:\/\/marcochile.com\/en\/author\/marcochile-ecgmail-com\/"}]}},"_links":{"self":[{"href":"https:\/\/marcochile.com\/en\/wp-json\/wp\/v2\/posts\/1280","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marcochile.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marcochile.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marcochile.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/marcochile.com\/en\/wp-json\/wp\/v2\/comments?post=1280"}],"version-history":[{"count":3,"href":"https:\/\/marcochile.com\/en\/wp-json\/wp\/v2\/posts\/1280\/revisions"}],"predecessor-version":[{"id":2017,"href":"https:\/\/marcochile.com\/en\/wp-json\/wp\/v2\/posts\/1280\/revisions\/2017"}],"wp:attachment":[{"href":"https:\/\/marcochile.com\/en\/wp-json\/wp\/v2\/media?parent=1280"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marcochile.com\/en\/wp-json\/wp\/v2\/categories?post=1280"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marcochile.com\/en\/wp-json\/wp\/v2\/tags?post=1280"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}