Seasonal marketing: how Dunkin’ turns Halloween into a brand ritual
Dunkin’s Halloween campaign in Spain demonstrates how seasonal marketing connects product, packaging, and experience to build a brand ritual.
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Ideas & Insights
Insights
Thoughts, experiences, and insights on communication, audiovisual production, Video Marketing, artificial intelligence, and new ways of creating content.
Latest
Latest Insights
AI Negotiation Agents: What Happens When Artificial Intelligence Starts Representing Our Interests?
Artificial intelligence is approaching a new frontier: systems capable of negotiating prices, commercial terms, and agreements on behalf of people. Anthropic is exploring how these agents should behave and what safeguards are needed to ensure responsible action.
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Vertical Microseries: Why Brands Are Choosing to Tell Stories Instead of Interrupting Them
Vertical microseries are becoming an increasingly visible experiment in brand communications. Instead of placing products at the center of conventional advertisements, companies are exploring short episodic stories designed for mobile audiences.
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About Me
Marco Antonio Chile: Communication, Audiovisual Production & Digital Strategy
My journey in communication began at age 14, when I made my first appearances on a radio program hosted by a family friend.
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Fender, Marshall, and Audiovisual GEO: Why Original Content Matters in the Age of AI Search
Fender and Marshall offer relevant examples because they can document musicians, instruments, craftsmanship and culture firsthand. Such assets may educate consumers, strengthen identity and provide context for digital systems.
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Gemini Agent: When AI Becomes a Digital Coworker
Gemini agents can execute tasks across applications and collaborate with teams. Their potential also requires clear permissions, oversight, and accountability.
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Small AI Models and Connected Devices: Real Risks, Limits, and How to Stay Safe
Anthropic examined whether small AI models could participate in systems that spread across connected devices. This article explains what the study demonstrated, what remains hypothetical, and how users can improve device security without unnecessary alarm.
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Carousels in Edits: How to Create Them for Instagram
Edits now includes a carousel editor for combining photos, videos, text, and continuous layouts. Learn how it works, what it simplifies, and what still requires creative planning.
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PhotoCraft: What the Open-Source Editor Offers and Why It Does Not Replace Photoshop Yet
PhotoCraft is a free, open-source image editor built in Rust. We examine its tools, PSD compatibility, agent-ready automation, and the limitations that prevent it from replacing Photoshop in professional workflows.
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Made on YouTube 2026: New Tools for Creators
Made on YouTube 2026 introduces artificial intelligence tools for editing, testing and optimizing videos, protecting creators, and developing new revenue opportunities.
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OpenAI Dots: Always-On Agents That Work Under Your Rules
OpenAI Dots are persistent agents that retain context, work in a cloud computer, and advance projects under user-defined permissions, rules, and human oversight.
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OpenAI Ads Manager Beta: How Advertising in ChatGPT Works
OpenAI Ads Manager Beta allows businesses to create, manage, and measure advertising campaigns in ChatGPT. Explore how it works, what it measures, and what advertisers should consider.
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TikTok Academy: What You Can Learn for Free About Ads and Content
TikTok Academy offers free courses on creativity, campaigns, advertising, policies, and measurement. Learn what you can study, how to organize your training, and why these courses should not be confused with professional certification.
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