Crisis Communication for Organizations: How to Prepare and Respond
A practical guide to organizational communication before, during, and after an emergency, designed to reduce uncertainty and protect people.
Talent Is Not Enough: How Communicators and Creative Professionals Build Trust
Technical talent may open the door for a communicator or creative professional, but professional trust determines whether they will be invited back.
Ragebait: Why Outrage Generates Reach and What It Means for Brands
Understanding this phenomenon helps users, creators, and brands make better decisions. A controversy may generate many views without building trust.
Marco Antonio Chile: Communication, Audiovisual Production & Digital Strategy
My journey in communication began at age 14, when I made my first appearances on a radio program hosted by a family friend.